With the next-gen console battle finally beginning with the launch of the Wii and PS3, XBox 360 released their killer game, Gears of War, to coincide. With their massive PR ad campaign, I came across an interesting read of about the music used in the commercial which nicely juxtaposes it with the gore of the game.
Haven't come across any comments by the singer about his song being used, but he is actually pretty good for those that like the mellow folk kinda thing (a la David Gray, Jude, or Howie Day). Check out his performance on KCRW last month.
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